New partnership with MindForward Alliance


Shaping a community built by you

We are delighted to announce that The Global Business Collaboration for Better Workplace Mental Health (GBC) is partnering with MindForward Alliance. Together we look to build on the Collaboration’s success and grow our community of business leaders around the world.

MindForward Alliance will build on the great start made by our friends at United for Global Mental Health who incubated the GBC campaign in 2021. In its first year, the GBC reached 62 countries and over 100 businesses, who collectively employ 1.6 million people. MindForward Alliance will take the GBC into the next phase of its development and work with our Founding Partners – Unilever, Deloitte, HSBC, BHP, Salesforce, BP, WPP, Clifford Chance, Sodexo and Visa – to oversee the Collaboration’s ongoing activities.

MindForward Alliance supports businesses develop their global approach to workplace mental health and wellbeing. It is the global chapter of the City Mental Health Alliance which has a local presence in the UK, Hong Kong, Singapore, Australia and India. For over a decade, their community of businesses have been leading the way in creating transformational change in workplace mental health. Their work focuses on bringing together a global community of business leaders, wellbeing and HR practitioners and mental health experts to solve workplace mental health issues.

Our new partnership with MindForward Alliance is therefore a perfect fit for our ambition to create a world where all workplace leaders recognise, have the right tools and are committed to taking evidence-based action on mental health and wellbeing in the workplace. The Collaboration and the Alliance’s combined effort will shape and re-imagine the workplace and accelerate the much-needed change for better workplace mental health.

Looking ahead

Our focus at the GBC is now to drive forward the evidence base in workplace mental health and measure impact against the Leadership Pledge. We will also form regional hubs and amplify our collective voice to encourage other business leaders to join this global movement. Together we will de-stigmatise mental health challenges and collectively take action to ensure mental health is a priority in every workplace.

For businesses that haven’t yet signed our Leadership Pledge, we are calling on leaders around the world to join our collaboration to accelerate progress in workplace mental health. Sign the Leadership Pledge here.

For businesses that have signed our Leadership Pledge, we invite you to get in touch with your ideas for how we can support you and share any work you have done on the pledge that we can learn from and promote.  The journey ahead will only be possible with all of us connecting and working together.

Together with MindForward Alliance and our Founding Partners, we look forward to working with you, our signatories, existing and new, to create lasting change in the world of work.

If you have any questions about this new partnership, please do get in touch at